In an ever-increasingly complex society, it is easy to get caught up in abstract systems and forget the core of our experience — Community. SCIN wants to bring people together from all walks of life to share and engage with content in a meaningful way in order to promote real-world action on a grander scale.
Using my knowledge of research, strategy, branding and user experience, I created a strong concept for a brand with the potential to expand upon the ideas presented. The bold graphics are striking and attention-grabbing, the UI is simple and intuitive and the campaign is fun and exciting. 

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